Mateus Rosé 2009 — 2014
Taste Is
- First digital presence, from zero to global
- 24k visitors from 27 countries in 3 months
- 10k+ user-generated images
Speaker · Jury member · Author of MPGA — Lisbon, Portugal
Technology in service of people,not the other way around.
I make sure what agencies promise is what clients get.
Move. Click. Scroll.- RTP
- Mateus Rosé
- Amnesty International
- EY
- Roche
- Mosqueteiros
- Roady
- Castel
- nBanks
- LUNES
- TV Cabo
- Portugal Telecom
- Expo’98
01About
I make sure what agencies promise is what clients get.
I’m the bridge between clients and the teams that deliver for them: aligning scope, priorities and expectations, and growing relationships that last.
I’ve been building digital since 1996. I co-founded Wiz Interactive in 1998 and ran it for 22 years. Then, as Head of Digital at BUS, I grew digital revenue, cut external vendor costs and brought AI into creative and research workflows.
I combine a technical background (M.Sc. in Computer Science, specialised in Virtual Reality and UX) with acting training, which shaped how I speak in public, present and negotiate. And I love to write: it’s how I connect data and human emotion.
- Building digital since
- 1996
- Years running Wiz Interactive
- 22
- Clients served
- 100+
- National & international awards
- 80+
- Digital Agency of the Year
- 2×
02Writing
MPGA — Make People Great Again
A weekly newsletter on leadership, culture and the place of people in an increasingly automated world. Written in Portuguese.
- Não tenho carro há seis anos. Não é virtude, é código postal.
- Portugal é o oitavo melhor país para viver. E o último para trabalhar.
- Ninguém te ensinou a fazer o luto de uma profissão
“There is no wave separated from the ocean. The wave IS the ocean.”
03Speaking
I talk about what happens to people when technology moves faster than organisations, with thirty years of building digital behind every example.
Invite me to speakTopics
Technology in service of people
AI in agencies and organisations: what to adopt, what to ignore, and how to keep people at the centre.
Leading in an automated world
Lonely leaders, flattened hierarchies and promotions nobody prepared for.
From promise to delivery
Why what agencies sell and what clients receive drift apart, and how to close the gap.
Work, place and meaning
Mourning a profession, choosing where to live, and what work owes us back.
Juries & lectures
- 2026Guest lecturer — Digital MarketingIscte, Master’s in Human Resource Management
- 2017Jury member — DigitalCCP Festival
- 2014Jury member — Internet/CyberYoung Lions
- 2012Jury member — InteractiveEl Ojo de Iberoamérica
04Work I’m proud of
RTP 2015
Virtual Museum
- 150k unique visitors in year one
- 12-minute average engagement — 3× benchmark
Best Editorial Website · Best UX/UI — CCP
Visit the project ↗Amnesty International 2012
Freedom Dictionary
- 2nd Finalist — Best Local Agency, El Ojo de Iberoamérica
Gold — El Ojo de Iberoamérica
Watch on YouTube ↗05What I bring
Client & stakeholder management
From day-to-day delivery to C-level conversations.
Digital strategy & transformation
From roadmap to execution.
Operational leadership
P&L, team building, process.
Technology that serves the business
Analytics, martech and AI — chosen for ROI, not hype.
06Path
- 2026 — Now
WYcreative
Engagement Manager · Oeiras
Client & Partnership team at WYgroup. Making sure projects deliver what was agreed — on time, scope and quality — and spotting opportunities to grow each relationship.
- 2020 — 2026
BUS Creative Agency
Head of Digital · Lisboa
+40% digital revenue, −68% external vendor costs, −60% weekly planning time. Operations across Portugal and Angola, 25+ concurrent client projects, AI integrated across creative and strategy.
- 1998 — 2020
Wiz Interactive
Co-Founder & Partner · Bairro Alto
Scaled from startup to market leader: 700% revenue growth, team of 3 to 26, 100+ clients and an average client retention of 10 years.
- 2017 — 2020
Affinità
Co-Founder · Lisboa
A collective of independent professionals and agencies united by creativity, collaboration and strategic brand storytelling.
- 1996 — 1998
Portugal Telecom
Senior Web Designer & UX/UI Developer · Miraflores
Start-to-end web projects for TV Cabo, PT + Telepac, the Portuguese Golf Association and the Expo’98 information kiosks.
- 1991 — 1995
Promática — Grupo Banco Fonsecas & Burnay
IT Manager & Developer · Lisboa
IT infrastructure and in-house applications: billing, document management and more.
07Recognition
- 2010 · 2014Digital Agency of the YearMeios & Publicidade
- 2016Technical Agency of the YearCCP
- 2012Gold — Bien PúblicoEl Ojo de Iberoamérica
- 2003 — 20127 international awardsWiz Interactive
- 2000 — 201870+ digital awardsWiz Interactive
Education
M.Sc. Computer Science
Faculdade de Ciências da Universidade de Lisboa
Acting course
IN IMPETUS — Escola de Actores
Acting course
Evoé — School of Actors
Languages
Portuguese · English · Spanish
08Recommendations
“He started to work on digital back in 1996, when brands were still burning CD-Roms and people started to have dial-up modems. … One who knows digital and brands inside out. Nuno always brings added value, he’s an excellent teacher and a leader as well.”“He is focused, committed and always looking for the best results for their clients. As a client I felt good to know that I could count with Nuno experience and availability to build and implement the marketing digital strategy of a global brand like Sandeman.”“It was great working with Nuno. He has this positive outlook on things and he was very likeable to work with. He was strong in his technical skills and gave me confidence he was doing a good job.”“… the results were always outstanding. Excellent management of projects and with deliveries above your expectations. Top Digital expertise with up-to-date solutions.”“Nuno is a sensible person to work with and he’s always willing to give his expertise to make projects grow. He’s truly committed to team work for the sake of the project. He’s a real digital partner.”“I not only recommend him as a business partner that you can trust, but as an owner of one of the best digital agencies in Portugal.”“Nuno was my internet guru. Working with him inspired me to learn and try new ideas and concepts in the web. Excellent creative mind, he knows how to bring the best out of you.”“… an excellent professional who consistently pursues a balance between the client, the team and the final user. Digital minded with up-to-date solutions and on top of digital trends.”“Nuno is THE most perfectionist person I’ve ever worked with. … Very serious about his job, handles difficulties very well and deals with them with extreme calm.”“I always have admired Nuno capacity to work and direct answers to many hard to answer problems.”