nuno·silva

Engagement Manager @ WYcreative — Lisbon, Portugal

Technology in service of people,not the other way around.

I make sure what agencies promise is what clients get.

Move. Click. Scroll.
  • RTP
  • Mateus Rosé
  • Amnesty International
  • EY
  • Roche
  • Mosqueteiros
  • Roady
  • Castel
  • nBanks
  • LUNES
  • TV Cabo
  • Portugal Telecom
  • Expo’98

01About

I make sure what agencies promise is what clients get.

Nuno Silva

I’m the bridge between clients and the teams that deliver for them: aligning scope, priorities and expectations, and growing relationships that last.

I’ve been building digital since 1996. I co-founded Wiz Interactive in 1998 and ran it for 22 years. Then, as Head of Digital at BUS, I grew digital revenue, cut external vendor costs and brought AI into creative and research workflows.

I combine a technical background (M.Sc. in Computer Science, specialised in Virtual Reality and UX) with professional acting training — invaluable in presentations, negotiations and building trust. I lead with strategy and execute with words: as a hands-on copywriter, I bridge data and human emotion.

Building digital since
1996
Years running Wiz Interactive
22
Clients served
100+
National & international awards
80+
Digital Agency of the Year
2×

02Work I’m proud of

Mateus Rosé 2009 — 2014

Taste Is

  • First digital presence, from zero to global
  • 24k visitors from 27 countries in 3 months
  • 10k+ user-generated images
Watch on YouTube ↗

RTP 2015

Virtual Museum

  • 150k unique visitors in year one
  • 12-minute average engagement — 3× benchmark

Best Editorial Website · Best UX/UI — CCP

Visit the project ↗

Amnesty International 2012

Freedom Dictionary

  • 2nd Finalist — Best Local Agency, El Ojo de Iberoamérica

Gold — El Ojo de Iberoamérica

Watch on YouTube ↗

03What I bring

  1. Client & stakeholder management

    From day-to-day delivery to C-level conversations.

  2. Digital strategy & transformation

    From roadmap to execution.

  3. Operational leadership

    P&L, team building, process.

  4. Technology that serves the business

    Analytics, martech and AI — chosen for ROI, not hype.

04Path

  • 2026 — Now

    WYcreative

    Engagement Manager · Oeiras

    Client & Partnership team at WYgroup. Making sure projects deliver what was agreed — on time, scope and quality — and spotting opportunities to grow each relationship.

  • 2020 — 2026

    BUS Creative Agency

    Head of Digital · Lisbon

    +40% digital revenue, −68% external vendor costs, −60% weekly planning time. Operations across Portugal and Angola, 25+ concurrent client projects, AI integrated across creative and strategy.

  • 2026

    Iscte

    Guest Lecturer, Digital Marketing · Lisbon

    Master’s in Human Resource Management: digital strategy applied to talent, employer branding and organisational communication.

  • 1998 — 2020

    Wiz Interactive

    Co-Founder & Partner · Bairro Alto

    Scaled from startup to market leader: 700% revenue growth, team of 3 to 26, 100+ clients and an average client retention of 10 years.

  • 2017 — 2020

    Affinità

    Co-Founder · Lisbon

    A collective of independent professionals and agencies united by creativity, collaboration and strategic brand storytelling.

  • 1996 — 1998

    Portugal Telecom

    Senior Web Designer & UX/UI Developer · Miraflores

    Start-to-end web projects for TV Cabo, PT + Telepac, the Portuguese Golf Association and the Expo’98 information kiosks.

  • 1991 — 1995

    Promática — Grupo Banco Fonsecas & Burnay

    IT Manager & Developer · Lisbon

    IT infrastructure and in-house applications: billing, document management and more.

05Recognition

  • 2010 · 2014Digital Agency of the YearMeios & Publicidade
  • 2016Technical Agency of the YearCCP
  • 2012Gold — Bien PúblicoEl Ojo de Iberoamérica
  • 2017Digital JuryCCP Festival
  • 2014Internet/Cyber JuryYoung Lions
  • 2012Interactive JuryEl Ojo de Iberoamérica

Education

M.Sc. Computer Science
Faculdade de Ciências da Universidade de Lisboa

Acting
IN IMPETUS — Escola de Actores

Acting
Evoé — School of Actors

Languages

Portuguese · English · Spanish

06Writing

MPGA — Make People Great Again

A weekly newsletter on leadership, culture and the place of people in an increasingly automated world.

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“There is no wave separated from the ocean. The wave IS the ocean.”